This high-end appli­ance retail­er based in South­ern Cal­i­for­nia need­ed mar­ket­ing mate­ri­als to help dri­ve cus­tomers into its var­i­ous show­rooms. We instant­ly raised aware­ness with a tar­get­ed cam­paign that includ­ed post­cards and let­ters ver­sioned to fea­ture the recip­i­ents’ near­est show­room. The 12-page brochure includ­ed sep­a­rate spreads for kitchen, bath­room, and out­door spaces. Some recip­i­ents also received a brand­ed apron sent along with a por­tion of the mate­ri­als.