IKON Office Solu­tions need­ed a busi­ness boost, and we deliv­ered with this per­son­al­ized, dynam­ic dimen­sion­al mail­er. The out­side fea­tured sub­tle brand­ing and a clever depic­tion of hands in the form of paper, scis­sors, and rock. The inside con­tained paper (let­ter and mini brochure), brand­ed scis­sors (sym­bol­iz­ing cost-effi­cient strate­gies), and an actu­al MP3 play­er (the rock!). This pack­age did so well that it not only got a mas­sive response rate but also won Best of Show at the Philly DMA “Ben­ny” Awards.