This series tar­get­ed exist­ing Cer­aVe cus­tomers and their spe­cif­ic skin types (dry skin in these exam­ples). We incor­po­rat­ed ani­mat­ed ele­ments, engag­ing inter­ac­tiv­i­ty, a range of prod­ucts devel­oped with their skin type in mind, and advice from der­ma­tol­o­gists. We also includ­ed edu­ca­tion on ceramides, a key ingre­di­ent in Cer­aVe prod­ucts, and infor­ma­tion on a 3‑step skin­care rou­tine.