IKON Office Solutions needed a business boost, and we delivered with this personalized, dynamic dimensional mailer. The outside featured subtle branding and a clever depiction of hands in the form of paper, scissors, and rock. The inside contained paper (letter and mini brochure), branded scissors (symbolizing cost-efficient strategies), and an actual MP3 player (the rock!). This package did so well that it not only got a massive response rate but also won Best of Show at the Philly DMA “Benny” Awards.