For five con­sec­u­tive years, I was respon­si­ble for con­cept­ing and design­ing all the annu­al enroll­ment peri­od acqui­si­tion mate­ri­als. What you see below is just a small sam­pling, which includ­ed post­cards, direct mail kits, and an annu­al cal­en­dar which was used as a ful­fill­ment piece. In just the first year, they increased enroll­ment by 20% and saw a 50% boost in the num­ber of respon­ders.